
Jacques Ellul’s 1954 La technique ou l’enjeu (Trans. The Technological Society) is typical of
its time for a deep pessimism regarding technology, as these sections on
Broadcasting and Television show:
Man, emptied by the technical
mechanism of all personal interests, sometimes finds himself at home. What shall he talk about? Man has always had one unfailing subject of
conversation, life’s vexations. Not
fear, nor anguish, despair or passion.
All that has always been suppressed in his subconscious. But he has always been able to talk
companionably about vexatious things, hale on his vines, mildew, machinery out
of order, a troublesome prostate, and so forth. Now technique intervenes, repairs everything, and creates a world
in which everything works well, or well enough. Even if some petty vexations persist, the individual feels no
need to speak of them and turns toward the efficient silence-fillers, television
and radio, prodigiously useful refuges for those who find that family life has
become impossible . . . Television doubtless facilitates material reunion. Because of it the children no longer go out
in the evenings. But members of the
family are indeed all present materially, but centred on the television set,
they are unaware of one another . . . it is no longer necessary for the members
of a family to have anything at all to do with one another or even to be
conscious of the fact that family relations are impossible. The television shuts up the individual in an
echoing mechanical universe in which he is alone . . . No more face to face
encounters, no more dialogue. In a
perpetual monologue by means of which he escapes the anguish of silence and the
inconvenience of neighbours, man finds refuge in the lap of technique, which
envelops him in solitude and at the same time reassures him with all its
hoaxes. Television, because of its
power of fascination and its capacity of visual and auditory penetration, is
probably the technical instrument which is most destructive of personality and
human relations. (Ellul 378-380)
Ellul’s critique suggests that TV has
become a technological go-between that insinuates itself as the medium through
which all social relations now pass. TV
has only apparently brought people together through the hoax of mediation, which
in fact keeps people irrevocably apart.
In this respect it is worth noting that there are a number of TV
programs that rather obviously thematise this mediating function. I suspect that most TV contains at least an
implicit acknowledgement of its own role.
We can, after Frederick Jameson, call it the “auto-referential” function. Two American drama serials can exemplify it
for us.
Sliders involves a
group of four people, three men and one woman, who are destined through technological
advancement gone wrong to travel amongst a potentially infinite number of
alternative universes. Each episode
begins with the arrival on a new world (always some version of California), as
the four come leaping through an oval portal apparently ripped into mid-air, and
ends with a departure in the same style.
Between arrival and departure each week the group of four must solve some
serious social problem before leaving.
The entrance/exit route, the “portal,” opens in mid-air at a certain
pre-arranged time (three-day intervals) triggered by the use of a small
remote-control device in the hands of one of the four. Each week opens with a voice-over asking the
hypothetical question “What if there was a portal …?” And the voice goes on (in simulated child-like wonder) to outline
the conditions of this generic science-fiction premise. Each world is the same place, is populated
by the same people and exists in the same time-period, but “everything else is
different.” And what if, the voice
concludes, you cannot find your way home?
The premise rather obviously reproduces the experience of television—the
portal, the remote control, the different fictionalised worlds—and even
emphasises the disappearance of “home” beneath the multiplicity of
representations (i.e., there’s no reality beyond the ones you get from the TV). The general message of TV seems to be an
answer to the question begged, “what if?”
The answer is always, “there is! You can!” The dimension that viewers are directed
towards, however, concerns the “ethical usefulness” code. These TV surfers are good for the
communities they land amongst. Thinly
veiled versions of late twentieth century America are represented in terms of
utter social disaster, which must be mended before the nation can be restored
to its pristine state. In one episode,
for instance, they arrive at Christmas time on a world dominated by shopping
malls, where subliminal advertising broadcast on huge TV screens forces
consumers into irremediable credit debt.
The subliminal advertising myth is potent. It detracts from the otherwise “bona fide” direct presentations
of ordinary advertising and, by extension, media representation generally. Subliminal is bad. But direct is good and honest. So a sleight of hand distances what looks
like an exact representation of radical capitalism and puts it into an “other
world,” a fictionalisation of reality.
TV’s role here is of course subtly refigured as a benevolent one (not to
mention exciting), a perfect exemplar for Ellul’s thesis in so far as the
destruction of human relations represented by the episode is undercut by the
allegorical representation of the role of TV as saving/mediating force.
Touched by an Angel serves
virtually the same function as Sliders.
Three “angels” insinuate themselves into people’s lives whenever there
is trouble between them. Trouble, in every
case, has been caused by lack of communication between parties. After several episodes, the failure of
communication has become a quite tediously systematic thesis. Thus the angels serve the precise function
of mediating between loved ones who for whatever reason have ceased to communicate. It’s not difficult to see, then, that the
angels, in a classic auto-referential pattern, represent the medium that has
made them possible, the fictionalising TV.
TV (angels) facilitates communication where communication has broken
down (because of TV).
For a further example of the ways in
which TV thematises and even satirizes itself see my reading of the British
variant of the popular Blind Date.
