AS/HY2236 US Media
2. Advertising and Modernity
a. Culture of Consumption
b. Two Major Functions of
The Emergence of Modern Advertising
a. Trade Cards
4. The Image as Trademark
a. Betty Crocker
5. Selling the Product
b. Sex Sells
6. Selling Youth - Selling Rebellion
Joseph Turow, Media Today: An Introduction to Mass Communication (New York: Routledge, 2011), Fourth Edition. Chapter Fifteen
Gordon, Ian. “Advertising,” in Encyclopedia of American Studies, (New York: Grolier, 2001) and “Culture of Consumption,” and "Cultural Symbols," in The Encyclopedia of Advertising (Chicago: Fitzroy Dearborn, 2002).
Cross, Gary S. An All-Consuming Century: Why Commercialism Won in Modern America. New York: Columbia University Press, 2000.
Elliott, Stuart. "Advertising: Site Offers Everything About Brands in the Internet Age," New York Times, April 6, 2001. Web Version
Elliott, Stuart. "Sears to Focus on Variety, Not Price," New York Times (August 21, 2001) Web Version
Farrell, James J. One nation under goods: malls and the seductions of American shopping. Washington, D.C.: Smithsonian Books, 2003.
Fass, Allison. "Brann Worldwide Adds an Asian Marketing Capability," New York Times (August 22, 2001) Web Version
Fox, Stephen R. The Mirror Makers: A History of American Advertising and Its Creators. New York: Morrow, 1984.
Frank, Thomas. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago: University of Chicago Press, 1997.
Marchand, Roland. Advertising the American Dream: Making Way for Modernity, 1920-1940. Berkeley: University of California Press, 1985.
Pope, Daniel. The Making of Modern Advertising. New York: Basic Books, 1983.
Michael Schudson, Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society (New York: Basic Books, 1984).
Juliann Sivulka, Soap, Sex, and Cigarettes: A Cultural History of American Advertising (Belmont, CA: Wadsworth Pub. Co., 1997).
Zukin, Sharon Point of purchase: how shopping changed American culture. New York: Routledge, 2004.
The Merchants of Cool. [Advertising] Producer, Barak Goodman and Rachel Dretzin ; Director, Barak Goodman. New York: PBS Video, 2000.
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Last update May 26, 2012 © National University of Singapore - Department of History
Contact: Ian Gordon