AS3219 American Business and Technology:
From the Armory System to Microsoft
Items in Reading Packet

David A. Hounshell. From the American System to Mass Production, 1800-1932: The Development of Manufacturing Technology in the United States. Baltimore: Johns Hopkins University Press, 1984. Introduction.

Blackford, Mansel G. and K. Austin Kerr. Business Enterprise in American History. Boston : Houghton Mifflin Co., 1994. Chapter 5.

Hughes, Thomas P. American Genesis: A Century Of Invention And Technological Enthusiasm, 1870-1970. New York: Viking, 1989. Chapter Two.

Gordon, Ian. “Advertising,” in Encyclopedia of American Studies, (New York: Grolier, 2000) and “Culture of Consumption,” in The Encyclopedia of Advertising (Chicago: Fitzroy Dearborn, 2000).

Tedlow, Richard S. New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990. Introduction and Chapter Two.

Tedlow, Richard S. New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990. Chapter Three.

Jenkins, Henry. “Media and Imagination: A Short History of American Science Fiction”.

Leach, William. Land Of Desire: Merchants, Power, And The Rise Of A New American Culture. New York: Pantheon Books,1993. Chapter 10.

Cohen, Lizabeth. "From Town Center To Shopping Center: The Reconfiguration Of Community Marketplaces In Postwar America." American Historical Review 101 (Oct. 1996): 1050-81.

Shook, Carrie, and Robert L. Shook. Franchising: The Business Strategy That Changed The World. Englewood Cliffs, N.J.: Prentice Hall, 1993. Introduction and Chapter 7.

Tenner, Edward. Why Things Bite Back: Technology and The Revenge Of Unintended Consequences. New York: Alfred Knopf, 1996. Chapter 9.

Cusumano, Michael A., and Richard W. Selby. Microsoft Secrets: How The World's Most Powerful Software Company Creates Technology, Shapes Markets, And Manages People. New York: Free Press, 1995. Preface, Introduction, and Chapter 1.

Uchitelle, Louis. "It's Just the Beginning For Large Companies like Honeywell, Transition to the Internet Age Is Daunting: But the Payoff Can Be Huge," in New York Times Special Section on E-Commerce, June 7, 2000.

Last update July 11, 2000.                                           © National University of Singapore - American Studies Centre
                                                                                                            Contact: Ian Gordon