HY/AS3240 Making America Modern

 


Study Guide 11

 

Keep in mind the following questions while reading:

What is the relationship between franchising and suburbanisation?

How did the US government help create the prosperity of the 1950s?

Why the term "A Consumer's Republic" to describe this period?

Is it possible to distinguish between a "Culture of Consumption" and "A Consumer's Republic"?

Additional Reading:

Daniel Bell, The coming of post-industrial society: a venture in social forecasting. New York: Basic Books, 1973.
Stephanie Coontz, The way we never were: American families and the nostalgia trap. New York: Basic Books, 1992.
John Kenneth Galbraith, The affluent society. New York: New American Library, 1958.
Stan Luxenberg, Roadside Empires: How The Chains Franchised America. New York: Viking, 1985.
Douglas T. Miller and Marion Nowak, The fifties: the way we really were. Garden City, N.Y.: Doubleday, 1977.
David Riesman, Abundance for what? And other essays. Garden City, N.Y.: Doubleday, 1964.
David Riesman, The lonely crowd: a study of the changing American character. Garden City, N.Y.: Doubleday, 1964.
Michael Sorkin, editor, Variations On A Theme Park: the new American city and the end of public space. New York: Hill and Wang, 1992.

 

A/P Ian Gordon History American Studies NUS
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