A/P Ian Gordon

History

AS

NUS

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Reading:
Tedlow, Richard S. New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990. Chapter 3.  NUS Library Holding

Additional:
Batchelor, Ray. Henry Ford, Mass Production, Modernism, and Design. Manchester: Manchester University Press, 1994. NUS Library Holdings
Curcio, Vincent. Chrysler: The Life and Times of an Automotive Genius. New York: Oxford University Press, 2000. NUS Library Link
Flink, James, The Automobile Age. Cambridge, Mass.: MIT Press, 1988. NUS Library Holdings
Kay, Jane Holtz. Asphalt Nation: How the Automobile Took Over America, and How We Can Take It Back. New York: Crown Publishers, 1997. NUS Library Holdings
Olney, Martha L. Buy Now, Pay Later: Advertising, Credit, and Consumer Durables in the 1920s. Chapel Hill: University of North Carolina Press, 1991. NUS Library Link
Rubenstein, James M.  Making and Selling Cars: innovation and change in the U.S. automotive industry (Baltimore: Johns Hopkins University Press, 2001) NUS Library Link
 Sloan, Alfred P. My Years with General Motors. Garden City, N.Y.: Doubleday, 1972.  NUS Library Holdings
Vlasic, Bill  & Bradley A. Stertz. Taken For a Ride: How Daimler-Benz Drove off with Chrysler. New York: W. Morrow, 2000. NUS Library Link

Cars and Mass Production Web Site

Videos:
Henry Ford. Chicago, Ill : Questar Video Communications, Inc., 1991. NUS Library Link
What's Good For General Motors: Is It Also Good For Communities? CBS News. San Francisco, Calif. : California Newsreel , 1981. NUS Library Link

Links will be added to the following after lectures:
Lecture Outline
Power Point Outline
Study Guide

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