Dr. Ian Gordon ASC NUS Back to AS3219
AS3219 American Business and Technology:
From the Armory System to Microsoft
Semester 1 2000-2001
Dr. Ian Gordon
AS7/02-29
Ph. 874 4694

Lecture 10
Franchises and Merchandising: McDonalds, Starbucks, Borders

Reading:
Shook, Carrie, and Robert L. Shook. Franchising: The Business Strategy That Changed The World. Englewood Cliffs, N.J.: Prentice Hall, 1993. Introduction and Chapter 7. NUS Library Holdings

Additional:
Boas, Max, and Steve Chain. Big Mac: The Unauthorized Story Of Mcdonald's. New York: Dutton, 1976. NUS Library Holdings
Jakle, John A.  and Keith A. Sculle. Fast Food: Roadside Restaurants in the Automobile Age. Baltimore: Johns Hopkins University Press, 1999. NUS Library Holdings
Kroc, Ray, and Robert Anderson. Grinding It Out: The Making Of Mcdonald's. New York: St. Martin's Press, 1987. NUS Library Holdings
Love, John F. Mcdonald's: Behind The Arches. New York: Bantam Books, 1995. NUS Library Holdings
Luxenberg, Stan. Roadside Empires: How The Chains Franchised America. New York: Viking, 1985. NUS Library Holdings
Pendergrast, Mark. Uncommon Grounds: The History of Coffee and How It Transformed Our World. New York: Basic Books, 1999. Online link to Chapter 1.    NUS Library Holdings
Schultz, Howard, and Dori Jones Yang. Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time. New York: Hyperion, 1997.NUS Library Holdings
See also
The Economist's Big Mac Index

Links will be added to the following after lectures:
Lecture Outline
Study Guide

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Last update July 5, 2000.                                             © National University of Singapore - American Studies Centre
Contact: Ian Gordon