Dr. Ian Gordon ASC NUS Back to AS3219
AS3219 American Business and Technology:
From the Armory System to Microsoft
Semester 1 2000-2001
Dr. Ian Gordon
AS7/02-29
Ph. 874 4694

Lecture 12
The PC Revolution: Apple, IBM and Clones, Microsoft

Reading:
Cusumano, Michael A., and Richard W. Selby. Microsoft Secrets: How The World's Most Powerful Software Company Creates Technology, Shapes Markets, And Manages People. New York: Free Press, 1995. Preface, Introduction, and Chapter 1.  NUS Library Holdings

Additional:
Butcher, Lee. Accidental Millionaire: The Rise And Fall Of Steve Jobs At Apple Computer. New York: Paragon House, 1988. NUS Library Holdings
Edstrom, Jennifer, and Marlin Eller. Barbarians Led By Bill Gates: Microsoft From The Inside, How The World's Richest Corporation Wields Its Power. New York: H. Holt, 1998. NUS Library Holdings
Ferguson, Charles H., and Charles R. Morris. Computer Wars: The Fall Of IBM And The Future Of Global Technology. New York: Times Books, 1994. NUS Library Holdings
Freiberger, Paul, and Michael Swaine. Fire in the Valley: the Making of the Personal Computer. New York, N.Y.: McGraw-Hill, 2000. NUS Library Holdings
Mills, D. Quinn, and G. Bruce Friesen. Broken Promises: An Unconventional View Of What Went Wrong At IBM. Boston, Mass.: Harvard Business School Press, 1996. NUS Library Holdings
Quittner, Joshua, and Michelle Slatalla. Speeding The Net: The Inside Story Of Netscape And How It Challenged Microsoft. New York: Atlantic Monthly Press, 1998. NUS Library Holdings
Rose, Frank. West Of Eden: The End Of Innocence At Apple Computer. New York: Viking, 1989. NUS Library Holdings
Slater, Robert. Saving Big Blue: Leadership Lessons And Turnaround Tactics Of IBM's Lou Gerstner. New York: McGraw Hill, 1999. NUS Library Holdings
Southwick, Karen. Silicon Gold Rush: The Next Generation Of High-Tech Stars Rewrites The Rules Of Business. New York: Wiley, 1999. NUS Library Holdings (Read my on-line review)
Stross, Randall E. The Microsoft Way: The Real Story Of How The Company Outsmarts Its Competition. Reading, Mass.: Addison-Wesley Pub. Co., 1996. NUS Library Holdings
Swisher, Kara. AOL.Com: How Steve Case Beat Bill Gates, Nailed The Netheads, And Made Millions In The War For The Web. New York: Random House, 1998. NUS Library Holdings
Wallace, James. Overdrive: Bill Gates And The Race To Control Cyberspace. New York: J. Wiley, 1997. NUS Library Holdings

Microsoft AntiTrust Suit
Sheldon Rampton and John Stauber, "Trust Us, We're Anti-Antitrust," Mediachannel.org (February 14, 2001): Web
Liebowitz, Stan J. and Stephen E. Margolis. Winners, Losers & Microsoft: Competition and Antitrust in High Technology. Oakland, California: The Independent Institute, 1999. NUS Library Holdings
McKenzie, Richard  and William Shughart. "Is Microsoft a Monopolist?," The Independent Review, 3 (Fall 1998):  pp. 165-197. Online version

See also:
Apple Site
IBM Site
Microsoft Site
Asia-Links
Charles Babbage Institute
History of Computing

Films:
Beyond Excellence: The Superachievers. London: Video Arts, 1986. videorecording. NUS Library Holdings
The Rise And Rise Of Bill Gates. London: BBC Training Videos, 1994. videorecording. NUS Library Holdings

Links will be added to the following after lectures:
Lecture Outline
Study Guide

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Last update September 14, 2000.                                             © National University of Singapore - American Studies Centre
Contact: Ian Gordon