Dr. Ian Gordon ASC NUS Back to AS3219
AS3219 American Business and Technology:
From the Armory System to Microsoft
Semester 1 2000-2001
Dr. Ian Gordon
AS7/02-29
Ph. 874 4694

Lecture 4
Advertising, Celebrities, and Brand Names

Reading:
Gordon, Ian. “Advertising,” in Encyclopedia of American Studies, (New York: Grolier, 2000) and “Culture of Consumption,”  in The Encyclopedia of Advertising (Chicago: Fitzroy Dearborn, 2000).

New York Times Magazine - "The Spending Issue," October 15, 2000. Web version

Additional:
Fox, Stephen R. The Mirror Makers: A History of American Advertising and Its Creators. New York: Morrow, 1984. NUS Library Holdings
Frank, Thomas. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago: University of Chicago Press, 1997. NUS Library Holdings
Gordon, Ian. Comic Strips and Consumer Culture, 1890-1945. Washington, DC: Smithsonian Institution Press, 1998. Introduction and Chapter Two. NUS Library Holdings
Marchand, Roland. Advertising the American Dream: Making Way for Modernity, 1920-1940. Berkeley: University of California Press, 1985. NUS Library Holdings
Pope, Daniel. The Making of Modern Advertising. New York: Basic Books, 1983. NUS Library Holdings
Strasser, Susan. Satisfaction Guaranteed: The Making of the American Mass Market. New York: Pantheon, 1989. NUS Library Holdings

Links will be added to the following after lectures:
Lecture Outline
Study Guide

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Last update August 7,  2000.                                             © National University of Singapore - American Studies Centre
Contact: Ian Gordon