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Dr. Ian Gordon | ASC | NUS | Back to AS3219 |
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From the Armory System to Microsoft Semester 1 2000-2001 Dr. Ian Gordon AS7/02-29 Ph. 874 4694 |
Lecture 4
Advertising, Celebrities,
and Brand Names
Reading:
Gordon, Ian. “Advertising,”
in Encyclopedia of American Studies, (New York: Grolier, 2000) and
“Culture of Consumption,” in The Encyclopedia of Advertising (Chicago:
Fitzroy Dearborn, 2000).
New York Times Magazine - "The Spending Issue," October 15, 2000. Web version
Additional:
Fox, Stephen R. The Mirror Makers: A History of American Advertising
and Its Creators. New York: Morrow, 1984. NUS
Library Holdings
Frank, Thomas. The Conquest of Cool: Business Culture, Counterculture,
and the Rise of Hip Consumerism. Chicago: University of Chicago Press,
1997. NUS
Library Holdings
Gordon, Ian. Comic Strips and Consumer Culture, 1890-1945. Washington,
DC: Smithsonian Institution Press, 1998. Introduction and Chapter Two.
NUS
Library Holdings
Marchand, Roland. Advertising the American Dream: Making Way for
Modernity, 1920-1940. Berkeley: University of California Press, 1985.
NUS
Library Holdings
Pope, Daniel. The Making of Modern Advertising. New York: Basic
Books, 1983. NUS
Library Holdings
Strasser, Susan. Satisfaction Guaranteed: The Making of the American
Mass Market. New York: Pantheon, 1989. NUS
Library Holdings
Links will be added to the following after
lectures:
Lecture Outline
Study Guide