Dr. Ian Gordon ASC NUS Back to AS3219
AS3219 American Business and Technology:
From the Armory System to Microsoft
Semester 1 2000-2001
Dr. Ian Gordon
AS7/02-29
Ph. 874 4694

Lecture 6
Marketing Products (b): The Automobile, Ford vs GM,

Reading:
Tedlow, Richard S. New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990. Chapter 3.  NUS Library Holding

Additional:
Batchelor, Ray. Henry Ford, Mass Production, Modernism, and Design. Manchester: Manchester University Press, 1994. NUS Library Holdings
Flink, James, The Automobile Age. Cambridge, Mass.: MIT Press, 1988. NUS Library Holdings
Kay, Jane Holtz. Asphalt Nation: How the Automobile Took Over America, and How We Can Take It Back. New York: Crown Publishers, 1997. NUS Library Holdings
Olney, Martha L. Buy Now, Pay Later: Advertising, Credit, and Consumer Durables in the 1920s. Chapel Hill: University of North Carolina Press, 1991. NUS Library Link

Links will be added to the following after lectures:
Lecture Outline
Study Guide

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Last update August 18, 2000.                                             © National University of Singapore - American Studies Centre
Contact: Ian Gordon