Dr. Ian Gordon ASC NUS Back to AS3217
AS3217 U.S. Media & Public Policy
Semester 2 2000-2001
A/P Ian Gordon
AS7/02-29
Ph. 874 4694

Lecture Five
Radio: From Invention to Commercialization and
How the Media Shapes Events, Case Study Two:
The War of the Worlds

Outline

I. Introduction
 

II. Economy of Radio

1. Background
Guglielmo Marconi
Modulation:
    Amplitude Modulation (AM)
    Frequency Modulation (FM)
 

III. Commercialisation

Radio Corporation of America (RCA)
National Broadcasting Company (NBC)
Columbia Broadcasting System (CBS)
American Broadcasting Corporation (ABC)
 

IV. Radio Content

1. War of the Worlds (October 30, 1938 )
Edgar Begen and Charlie McCarthy Show
 

V. Post War and Baby Boomers

1. Top Forty

2. FM

3. Segmentation
 

VI. Conclusion

Link to Power Point Version
Link to Power Point Turow, Chapter Eight
Link to Power Point Turow, Chapter Nine
Link to Power Point Turow, Chapter Ten

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Last update January 31, 2001.                                        © National University of Singapore - American Studies Centre
Contact: Ian Gordon