All these essential readings are available through the IVLE Library eReserve. Please download and save the pdf files there since each individual student can only access a reading pdf file once.
 

Daniel Joseph Singal, "Modernist Culture in America: Introduction," American Quarterly, 39 (Spring 1987):  5-6.

Daniel Joseph Singal, "Toward a Definition of American Modernism," American Quarterly, 39 (Spring 1987):  7-26.

David A. Hounshell. From the American System to Mass Production, 1800-1932: The Development of Manufacturing Technology in the United States (Baltimore: Johns Hopkins University Press, 1984), Introduction.

Mansel G. Blackford,  and K. Austin Kerr. Business Enterprise in American History (Boston : Houghton Mifflin Co., 1994), Chapter 5.

Thomas P. Hughes,  American Genesis: A Century Of Invention And Technological Enthusiasm, 1870-1970  (New York: Viking, 1989), Chapter Two.

Robert H. Wiebe, The Search for Order, 1877-1920 (New York: Hill and Wang, 1967), Chapter 7, pp. 164-195.

Lewis Mumford, "American Architecture Today - Part I: The Search for 'Something More'," in Skyscraper : the search for an American style, 1891-1941, edited by Roger Shepheard. (New York: McGraw-Hill, 2003), pp. 245-250.

Ian Gordon, “Advertising,” in Encyclopedia of American Studies, (New York: Grolier, 2001) and “Culture of Consumption,” and "Cultural Symbols," in The Encyclopedia of Advertising (Chicago: Fitzroy Dearborn, 2003).

Leach, William. Land Of Desire: Merchants, Power, And The Rise Of A New American Culture. New York: Pantheon Books, 1993. Chapter 10.

Elizabeth Stevenson, Babbitts and Bohemians: from the Great War to the Great Depression  (New Brunswick, N.J., U.S.A.: Transaction Publishers, 1998), Chapters 1, 5, and 9.

Ian Gordon, "Coca-Cola," in Encyclopedia of American Studies, (New York: Grolier, 2001).

Richard S. Tedlow,  New and Improved: The Story of Mass Marketing in America (New York: Basic Books, 1990), Introduction and  Chapter Three.

David Bjelajac, American At: A Cultural History (New York: Harry Abrams, 2001), Chapter 7, 285-327.

Lizabeth Cohen,  A Consumer's Republic: The Politics Of Mass Consumption In Postwar America. New York: Knopf, 2003. Chapter Three, pp. 112-165.

Michael A. Hiltzik,  Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age (New York: HarperBusiness, 1999), Introduction and Epilogue. 

Edward Tenner,  Why Things Bite Back: Technology and The Revenge Of Unintended Consequences (New York: Alfred Knopf, 1996), Chapter 9.

Robert Gilpin,  Global political economy: understanding the international economic order. (Princeton, NJ: Princeton University Press, 2001), Chapter One. 

	A/P Ian Gordon	History	American Studies	NUS